Social Media Release: Ag Week 2016

Social Media Release: Ag Week 2016

Social Media Press Release: Ag Week 2016

(This was created as a “proof of concept” for my Style & Design class)

Ag Week 2016

Pitch:
Throughout the week of March 28 – April 1, the Auburn Ag Council will lead the 11th Annual Ag Week in conjunction with organizations within the College of Agriculture at Auburn University. The events of the week feature a petting zoo, carnival, picnic, ag awareness day, and a field day for local kindergarteners.

Background:
Founded in 2011, the Ag Council functions as a voice for the College of Agriculture’s student body to College faculty and administration as well as the SGA. The Council also works to develop and retain students by hosting social events, career fairs and philanthropy events. Membership is open to all College of Agriculture students.

Facts:
• Monday, March 28th, Block & Bridle and AU Young Farmers will host a Petting Zoo on the Student Center Greenspace from 9 a.m. to 1 p.m.

• Tuesday, March 29th, Ag Council will host the Ag Carnvial from 5 – 7 p.m. at Ag Heritage Park. All ages are welcome.

• Wednesday, March 30th, Sigma Alpha sorority will host the Ag Hill Picnic. Plates of chicken or fish with fries, coleslaw, hushpuppies, brownie and a drink will be available for purchase for $7.

• Along with the picnic, Block & Bridle will be having a Blood Drive in memory of David Bufkin, father of Agricultural Communications senior Michelle Bufkin.

• Thursday, March 31st, organizations from the College of Agriculture will host Ag Awareness Day on the Haley Concourse from 9 a.m. to 12 p.m.

• Thursday afternoon at 4 p.m., Robert Bertram, chief scientist in the U.S. Agency for International Development’s Bureau for Food Security, will be speaking on The End of Hunger – From Vision to Reality as part of the E.T. York lecture series.

• The lecture will take place in The Hotel at Auburn University auditorium.
• Friday, April 1st, the Ag Ambassadors will host Get Ag-tive for kindergarteners from local elementary schools.

• Ag Week is held each year to raise awareness for the agriculture industry.

Quotes:
“This is our 11th year hosting a week dedicated to all things agriculture at Auburn, Ag Council President, Chandler Mulvaney said. “From the Ag Carnival to our first ever Ag Awareness Day, Ag Week offers a multitude of events and activities for everyone in the Auburn family to be involved in and enjoy.”

“There will be a ton of booths for kids to play carnival-style games and free cotton candy,” Tyler Miller, Ag Council vice president, says. “There will also be free cotton candy and other foods and beverages available for sale.”

“Most of these people have never seen any of these animals, let alone touched them,” Block & Bridle President, Ellen Rankins said. “This event is our chance to show the public what we do in animal agriculture and start meaningful conversations with them.”

“Ag Awareness Day is really important to those of us that are in agriculture because it gives us a chance to personally address the concerns that people may have about where their food is coming from and how it is produced. For me, the morning was about teaching people what GMO’s are, how they work, and the benefits that come along with using them,” Drew Wendland explained. “If there is one thing that I hope students took away from Ag awareness day, it is that they can come to us as producers with their questions and fears at any time. Our number one goal is to produce safe, healthy food in a way that is environmentally friendly, and will continue to sustain life on earth for thousands of years to come. People need to know that. To do this, we have to embrace the technology that we have available. Every other industry in the world has evolved with technology, it shouldn’t be scary if agriculture does too.”

Multimedia:
FB ProfileAW TVBillboard

Social Media:
Ag Council Facebook

College of Agriculture Facebook

Twitter

Instagram

Relevant Links:
College of Agriculture website

Contact Info:
Megan Ross
Student Services Coordinator
334-844-3478
mlr0001@auburn.edu

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